![]() Most authors suggest Rickenbacker ended the agreement in 1969, and whilst this may be officially correct, in practice, the arrangement seems to have been floundering in late 1967, around the time they opened their Shaftesbury Avenue store. Rose-Morris requested a few special features, most notably f-hole sound holes, as opposed to the standard "cat's eye" slashes. The arrangement lasted just a few years in the mid 1960s, with just a few hundred guitars and basses shipped to the UK. ![]() Rose Morris initially applied to be the UK distributor of Rickenbacker in Summer 1962, with the first guitars shipping to the UK in January 1964. This ad highlights some of the brands distributed at the time: Eko, Levin and Rickenbacker Rose Morris and Rickenbacker ![]() These included high profile, high end American brands such as Rickenbacker, Ovation and Martin mid-level brands such as Eko, Aria, Westbury, and their own brand Shaftesbury and entry level rebranded Japanese imports Avon, and Top Twenty.ฤก967 advert for Rose-Morris guitars. ![]() Rose Morris were the UK distributors for numerous guitar brands throughout the 1960s and 70s.
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